Marketing & Brand Executive - WFH, Full Time

Marketing & Brand Executive

WFH | Full-Time (KL & Selangor) Occasional travel within Malaysia or overseas for events and activations

Position Overview

We are looking for a digitally savvy, execution-focused marketer to own the marketing operations across two brands — K Booster, our Korean aesthetic skincare brand, and THIRDAY, our faith-inspired streetwear label. You will work directly with the CEO to drive digital campaigns, manage sales channels, coordinate KOLs, and liaise with brand stakeholders across both labels.

This is a hands-on execution role. You will be managing campaigns, events, e-commerce, KOL coordination, and partner communications across both brands.

Key Responsibilities

Digital Campaigns & Paid Ads

Plan and execute digital marketing campaigns for both brands aligned to product launches, events, and key brand moments

Set up, manage, and optimise Meta Ads and TikTok Ads campaigns to drive awareness and sales

Monitor campaign performance, compile regular reports, and recommend optimisations based on data

Develop platform-specific content strategies tailored to each brand's audience and identity



E-Commerce & Website Management

Manage e-commerce operations across all channels — website, Shopee, Lazada, and Amazon

Handle product listings, pricing updates, and promotional mechanics for both brands

Track sales performance and identify conversion improvement opportunities

Coordinate with platforms on campaign participation and visibility initiatives



KOL & Community Management

Own the end-to-end KOL programme across both brands — identification, outreach, briefing, gifting, and performance tracking

Liaise with PR and KOL agencies on deliverables and timelines

Maintain a live KOL database and track content performance consistently

Support community building and social media engagement to foster a growing brand community

Stakeholder & Partner Coordination

Liaise with Korea HQ and Hong Kong partner on campaign alignment, product updates, materials, and event communications — primarily via WhatsApp

Coordinate with THIRDAY's designers, manufacturers, and production partners on marketing timelines and brand asset requirements

Track deliverables, approvals, and launch timelines across all parties

Escalate key decisions and issues to CEO promptly



Apparel Shoot Coordination

Coordinate THIRDAY apparel shoots — scheduling, logistics, shot list preparation, and team briefing

Work closely with the Designer to ensure the shoot delivers on-brand visual content

Ensure all content assets are delivered on time and properly organised post-shoot

Events & Activations:

Support the planning and on-ground execution of K Booster workshops and offline events

Support THIRDAY pop-up stores and brand activations

Assist with logistics, collateral, and post-event content coordination



Requirements

2–4 years of experience in digital marketing, brand marketing, or e-commerce, preferably in beauty, skincare, lifestyle, or fashion

Hands-on experience running paid digital campaigns (Meta Ads, TikTok Ads, or Google Ads)

Familiarity with e-commerce platforms (Shopee, Lazada, or equivalent)

Experience managing KOL or influencer programmes

· Strong project coordination - able to manage multiple brands and workstreams simultaneously without prompting

· Comfortable working independently in a remote setup with minimal supervision

· Willing to attend events, shoots, and activations onsite when required



What We Offer

Direct collaboration with the Founder across two distinct, growing brands at an exciting stage of development

Ownership of digital marketing, e-commerce, and KOL operations with real visibility and impact

Regional exposure through cross-border projects with Korea, Hong Kong, Singapore, and beyond

Work-from-home flexibility with occasional on-ground shoots, events, and activations

A lean, high-ownership culture where your contribution is seen and valued