Marketing Content Creator

Requirements

1. Recent graduate in Marketing, Communications, Media, PR or related field.
2. Outgoing personality with a proactive and solution-oriented mindset.
3. Strong interest in social media, digital content creation, and online trends.
4. Basic knowledge of content creation tools (Canva, Adobe Creative Suite, CapCut, Photoshop, etc.).
5. Understanding of essential social media metrics (engagement rate, reach, impressions, follower growth).
6. Excellent written and verbal communication skills in English and/or Mandarin. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
7. Ability to work independently as well as collaboratively within a team.
8. Passion for travel, lifestyle, and storytelling is a plus.

Responsibilities
Content Planning & Creation
1. Assist in building and maintaining a detailed content calendar for platforms such as Instagram, TikTok, Facebook, Xiaohongshu.
2. Create compelling, on-brand content (posts, captions, short videos, reels, stories) that drives engagement and reflects our brand voice.
3. Support in designing visuals using Canva or Adobe Creative Suite, and editing videos using tools like CapCut or Premiere.
Community Management
4. Engage actively with followers by responding to comments, messages, and inquiries promptly and professionally.
5. Monitor conversations and build relationships within online communities to strengthen brand loyalty.

Performance Tracking & Reporting
1. Track and analyze key social media metrics (reach, engagement, impressions, follower growth, engagement rate).
2. Provide weekly reports with insights and recommendations to improve content performance.
Campaign & Trend Support
3. Collaborate with the team to brainstorm creative content ideas aligned with the latest social media trends.
4. Support the execution of campaigns, contests, and influencer collaborations.
5. Research competitor activities and highlight opportunities for innovation.

Benefits
1. Hands-on experience managing real corporate social media accounts.
2. Skills in digital storytelling, video editing, and content creation.
3. Practical knowledge of campaign execution, performance reporting, and community management.
4. An opportunity to learn from a dynamic, fast-paced marketing environment and contribute to a leading travel brand’s growth.