Marketing & CRM Executive

Job Description

1) Maintain and update member database: The CRM executive is responsible for ensuring the accuracy and completeness of the member database by regularly updating it with relevant member information. This includes personal details, transaction history, and other relevant data points that are important for effective customer relationship management.

2) Analyze member data: The CRM executive should be able to analyze member data to identify trends, patterns, and insights that can be used to develop effective customer engagement strategies. They should have a good understanding of data analytics tools and techniques, and be able to use them to make informed decisions about member communication, offers, and promotions.

3) Develop member engagement strategies: The CRM executive should develop and implement member engagement strategies that aim to improve customer loyalty and retention. They should have a good understanding of customer behavior, preferences, and needs, and be able to tailor engagement strategies accordingly. This includes designing loyalty programs, personalized offers, and other promotions that incentivize members to continue doing business with the company.

4) Conduct market research and competitor analysis: The CRM executive should be aware of the competitive landscape and stay up-to-date with industry trends and best practices. They should conduct market research and competitor analysis to identify opportunities for growth and improvement, and to ensure that the company remains competitive in the market.

5) Manage customer feedback and complaints: The CRM executive should be the point of contact for customer feedback and complaints. They should have strong communication skills and be able to effectively manage customer concerns to ensure timely resolution and maintain customer satisfaction.

6) Collaborate with cross-functional teams: The CRM executive should collaborate with cross-functional teams, such as marketing, sales, and operations, to design and execute effective customer engagement programs. They should have good project management skills and be able to coordinate with different teams to ensure that CRM programs are executed smoothly.

7) Track and report on key performance indicators: The CRM executive should track and report on key performance indicators, such as member engagement, retention, and sales, to evaluate the effectiveness of CRM programs and initiatives. They should have good data visualization and reporting skills, and be able to present their findings to management and other stakeholders.

8) Continuously monitor industry trends and emerging technologies: The CRM executive should stay up-to-date with industry trends and emerging technologies that can help improve customer engagement and retention. They should be proactive in identifying opportunities for innovation and improvement, and be able to effectively communicate their recommendations to management.

9) Support the company in any other CRM-related matters: The CRM executive should be flexible and willing to support the company in any other CRM-related matters, as required. This could include assisting with customer events, training staff on CRM best practices, or conducting ad-hoc analysis as needed.

Job Requirements

1) Diploma, Advanced Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree in Marketing or any related field with at least 2 year working experience

2) Excellent interpersonal and communication skills, and are adept at building relationships with different stakeholders

3) Aggressive and interested in building business

4) Good in Excel