Marketing Executive

We are a beloved bakery brand known for our freshly baked goods and warm customer service. As we grow, we’re looking for a creative and driven Marketing Executive to help boost our brand presence, promote our products, and engage our community online and offline.

Job Responsibilities:
Plan and execute marketing campaigns to drive awareness and sales across online and offline channels, including festive promotions, product launches, and store events.

Manage the bakery’s social media platforms (e.g., Instagram, Facebook) by creating engaging content, scheduling posts, responding to comments/messages, and growing follower engagement.

Collaborate with designers and photographers to develop visual content, including product photography, reels, stories, and promotional videos.

Write compelling copy for marketing materials, digital ads, in-store posters, newsletters, and website banners.

Coordinate marketing activities with branches, ensuring smooth rollout of campaigns and consistent branding across locations.

Plan and manage influencer partnerships, brand collaborations, and giveaways to increase brand exposure.

Monitor marketing campaign performance using tools such as Meta Business Suite, Google Analytics, or other platforms, and prepare regular performance reports.

Conduct market research to stay updated on F&B trends, competitors, and customer behavior to recommend improvements or new ideas.

Organize and support on-ground promotional events, including product sampling, seasonal activations, and customer appreciation programs.

Manage marketing budget and track expenses, ensuring cost-effective campaigns.



Requirements:
Diploma or Degree in Marketing, Communications, or a related field.

1–2 years of marketing experience, preferably in F&B, retail, or lifestyle brands.

Proficiency in Mandarin will be considered an advantage.

Creative mindset with strong writing, design sense, and attention to detail.

Good communication and project coordination skills.

Passion for food, branding, and customer engagement.

Able to work independently and meet deadlines in a fast-paced environment.



Benefits:
Competitive salary + performance bonus

Staff discounts on bakery products

Creative, supportive work environment

Career growth opportunities