Marketing Executive cum Content Creator

Job Description:

1) Commercial Campaign Execution

- Execute commercial campaigns end-to-end with full ownership

- Translate strategy that drives store level performance and content execution that converts

- Ensure commercial campaigns are on-time, accurate and effective

2) Content Creation & Performance

- Produce high-performing content focused on views, retention and engagement

- Create content that supports campaigns, promotions and product launches

- Focus on performance outcome while maintaining output

3) Drive Campaign & Content Performance

- Track sales uplift, engagement, traffic, ROI and content performance (views, completion and engagement)

- Identify winning campaigns & content formats

- Optimize continuously and eliminate weak performance

- Identify and escalate underperformance early

4) Social Media & Community Manager

- Maintain daily posting across platforms

- Execute content calendar 100%

- Manage comments, DMs, community engagement

- Drive follower growth, UGC participation, brand demand

5) Store-Level Marketing Effectiveness

- Ensure campaigns translate into real store performance

- Coordinate with operations for campaign execution

- Monitor on-ground performance and fix issues fast

- Deliver strong NSO (New Store Opening) execution

6) KOL, PR & Brand Presence

- Manage KOL collaborations aligned with brand

- Track performance beyond vanity metrics

- Build PR/KOL network

- Optimize collaborations based on ROI

7) Accuracy & Backend Control

- Ensure zero errors in pricing, promo mechanics and voucher setup

- Prevent revenue leakage

- Maintain strong backend discipline

What we're looking for

Diploma or Degree in Marketing, Communications, Business Administration, or related field
At least 1–4 years of marketing experience preferably in F&B industry.
Able to executes campaign fast, accurately and reliably.
Strong balance of execution, creativity and performance thinking.
Proven experience in developing and executing multi-channel marketing strategies, including digital and social media
Hands-on experience in Influencer/KOL management, including sourcing, briefing, relationship management and performance evaluation.
Solid knowledge of customer behavior, market trends, and data driven decision making.
Excellent communication, interpersonal skills, leadership and stakeholder management skills.
High accountability to drives both engagement and revenue impact.