Marketing Executive (Customer Relation Management)

To manage and drive the card memberships and loyalty programs in order to achieve the established Company business and top-line goals.

To plan, implement and execute effective programs to reward existing members.

Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance

To systematically manage anti-attrition numbers by establishing anti-attrition programs that promotes continued card loyalty.

To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.

To plan for more 3rd party tie up eg: Banks, Corporate Company or colleges to increase POP Card recruitment rate.

Involve in Bookfairs and BookFest recruitment mechanics.

To handle customers' enquiries via POPULAR website, phone calls and email.