Marketing Executive

a) Develop and execute go-to-market (GTM) strategies for new and existing products.
b) Define product positioning, value proposition, and key messaging tailored to target audiences.
c) Conduct market research, competitor analysis, and customer insights to guide product strategy.
d) Work closely with product teams to understand features, benefits, and roadmap.
e) Create marketing materials such as product brochures, presentations, website content, and sales tools.
f) Enable the sales team with product knowledge, training, and supporting materials.
g) Plan and execute product launches, campaigns, and promotional activities.
h) Monitor product performance, campaign effectiveness, and customer feedback.
i) Collaborate with digital marketing teams on campaigns (social media, email, ads, etc.).
j) Gather customer and market feedback to improve product positioning and strategy.