Marketing Executive (kol)

Responsibilities

Role Overview

You will lead and execute KOL and influencer marketing campaigns, oversee affiliate partnerships, and drive brand impact across digital channels. Your mission: nurture authentic brand storytelling through creators, manage affiliate programs efficiently, analyze performance, and identify growth opportunities.

Key Responsibilities

KOL & Influencer Marketing

Identify and shortlist KOLs/influencers across platforms (Instagram, TikTok, YouTube).
Source, brief, negotiate, and onboard influencers aligning with campaign goals.
Manage end‑to‑end campaign execution: timeline coordination, content review, ensuring brand consistency.
Maintain influencer relationship database; monitor deliverables and ongoing collaboration opportunities .
Affiliate Program Management

Develop and maintain affiliate partnerships (e‑commerce platforms, bloggers, brand ambassadors).
Track affiliate performance, optimize program based on KPIs (click‑throughs, conversion rates, revenue).
Strategy & Trend Insights

Stay updated on social media trends, KOL best practices, and influencer marketing tools .
Recommend content ideas and strategies to enhance engagement and ROI.
Analytics & Reporting

Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI. Present insights to optimise future campaigns.
Prepare monthly performance dashboards and feedback reports.
Cross‑functional Collaboration

Work closely with Creative, Content, Sales, and Product teams to align outputs with brand identity
Manage budgets, vendor contracts (influencers, affiliate networks, service agencies).
Campaign Execution & Admin

Coordinate product seeding, briefings, timelines, and approvals.
Ensure compliance with advertising standards (e.g., disclosures, #ad, local ad regulations).
Qualifications & Skills

Bachelor’s degree in Marketing, Communications, Business, or related field.
2–4 years’ experience in influencer/KOL marketing, affiliate programs, or digital marketing.
Strong understanding of major social platforms, creator trends, and influencer analytics tools.
Excellent negotiation, relationship-building, and communication skills.
Data-driven mindset with proficiency in analyzing digital campaign metrics.
Organized, detail-oriented, and adept at managing multiple simultaneous campaigns.
Proficiency in MS Excel, tracking/CRM platforms, and affiliate software.
Benefits & Culture

Dynamic, creative work culture with strong cross-team collaboration.
Opportunities for professional growth in digital marketing and influencer ecosystems.
Involvement in high-impact campaigns featuring local and global influencers.
Why Join Us?

Play a pivotal role in expanding brand visibility via influencer and affiliate channels.
Engage with creative talents, building meaningful connections across social platforms.
Drive measurable results and shape digital marketing strategies.
Thrive in a fast-paced, impact-driven environment with ample development opportunities.
Requirements:

We are open to enthusiastic individuals who are fast learners and willing to develop their skills.
Excellent attention to detail and a strong commitment to delivering accurate work.
Ability to work efficiently in a fast-paced environment and meet deadlines consistently.
Good organizational and multitasking skills, with the ability to prioritize tasks effectively.
Strong communication skills, both written and verbal.
Proficiency in using computers and basic software applications.
Positive attitude, team player, and willingness to contribute to the success of the team.
Ability to adapt to changing business needs and embrace new technologies or processes.
NOT FOR YOU, IF YOU:Prioritize personal ideas over team success.

Depend on close supervision and micro-management for productivity.

Seek a comfortable, unchallenging work environment.

Job Types: Full-time, Freelance

Pay: From RM3,000.00 per month

Benefits:

Free parking
Maternity leave
Opportunities for promotion
Parental leave
Professional development
Schedule:

Fixed shift
Monday to Friday
Weekend jobs
Supplemental Pay:

Overtime pay
Performance bonus
Yearly bonus
Work Location: In person