Marketing Executive

Responsibilities:
-Develop and implement marketing strategies to promote the brand and products in the two-wheeled industry.
-Conduct market research to understand customer preferences, industry trends and competitor activities.
-Plan and execute digital, print, and event marketing campaigns that align with business goals.
-Collaborate with the product team to develop product positioning and messaging that resonates with target audiences.
-Ensure consistency of brand messaging across all marketing channels (social media, websites, print, etc).
-Oversee the development of marketing materials (brochures, videos, advertisements) to communicate product benefits effectively.
-Manage and grow the brand’s social media presence (Tik Tok, Facebook, Instagram, YouTube, etc.), creating engaging content that aligns with the two-wheeled lifestyle.
-Drive online campaigns through SEO, SEM and email marketing to increase product visibility and sales.
-Track and analyze campaign performance, adjusting strategies to optimize engagement and ROI.
-Plan and organize promotional events, product launches and trade shows to engage with customers and industry professionals.
-Develop partnerships with relevant organizations, influencers and industry figures to promote the brand.
-Attend industry events to represent the brand and network with potential customers, dealers and suppliers.
-Monitor and report on the effectiveness of marketing campaigns and initiatives.
-Provide regular updates to senior management on campaign performance, lead generation and sales metrics.
-Stay up-to-date with market trends, competitor strategies and industry innovations.
-Other ad-hoc tasks as required by the management and/or superior from time-time.

Requirements:
-Passionate in all things two-wheeled.
-Candidates who are motorbike riders or who love bikes would be greatly fitted.
-Positive attitude and willing to learn.
-Love social media and handle motorsports events.
-Possesses strong presentation, planning, organizational and analytical skills.
-Independent, a good team player and strong interpersonal skills.
-Min a Diploma or Bachelor’s degree in Marketing, Business, or any relevant field.
-Possess own riding license.
-Fresh graduates with interest in motorsports industry are welcome to apply!