Marketing Executive

Key Responsibilities
1. Content & Social Media Execution
-Plan and execute content across platforms (Facebook, Instagram, TikTok, XHS)
-Coordinate with internal team / KOC / KOL for content creation
-Ensure content aligns with brand story and positioning
-Monitor engagement and suggest improvements

2. Campaign Execution
-Execute marketing campaigns (launch, promo, group buy, KOC seeding)
-Coordinate timelines, assets, and communication
-Track campaign performance (reach, engagement, conversion)
-Support viral mechanics & incentive campaigns

3. KOC / Community Management
-Identify and engage KOC (Key Opinion Consumers)
-Manage posting submissions (e.g. staff or customer reviews)
-Build and nurture pet owner communities (WhatsApp / FB groups)
-Encourage user-generated content (UGC)

4. Outlet & Ground Support
-Support Alpro outlets with marketing materials & communication
-Ensure smooth execution from awareness → purchase → usage
-Work closely with PICs for campaign rollout

5. Product Marketing Support
-Assist in product storytelling (benefits to daily life usage)
-Support content and idea for marketing materials
-Ensure consistency of message across all touchpoints

6. Coordination & Reporting
-Work closely with:
-Branding team
-Pharmacists / Nutritionists
-External partners (e.g. vets, KOLs)
-Prepare simple reports on campaign outcomes
-Track KPIs and suggest improvements