Marketing Executive

MAIN DUTIES & RESPONSIBILITIES

Marketing Support:

Assist the Marketing & Communications Manager to ensure the marketing communication meets the quality and brand standards required by Charterhouse Asia.

Support the planning and implementation of annual marketing initiatives, ensuring alignment with enrolment goals.

Assist in driving quality lead generation activity across digital and offline marketing channels to meet agreed targets.

Provide input in developing creative ideas for campaigns and promotions.

Marketing Execution & Coordination:

Coordinate the execution of marketing initiatives with internal and external stakeholders.

Manage day-to-day marketing activities, including:

o Social & digital marketing campaigns

o Video and photography production

o Graphic design

o Copywriting for various platforms

o School events and Open Days

Digital Marketing

Manage and schedule content across social media platforms (Instagram, Facebook, LinkedIn, etc.).

Execute digital marketing campaigns including SEO/SEM, email marketing, and display advertising.

Maintain and update the marketing database and assist in lead nurturing campaigns.

Design & Content Creation

Create and maintain marketing materials (brochures, flyers, digital banners, presentations, etc.).

Support basic video editing and photography for campaigns and events.

Ensure consistent application of the Charterhouse brand across all content and platforms.

REQUIREMENTS:

Diploma/Degree in Marketing/Communications, Business related discipline in a similar role in marketing, advertising, or digital communications experience.

Minimum 2-3 years solid marketing experience or agency, preferably from consumer products, services or education sector.

Proficiency in various social and video platforms preferred (Facebook, LinkedIn, Instagram, YouTube, etc.)

Proficient in MS Office Word, Excel and PowerPoint.

Proficient in Design & Video Tools such as Adobe Illustrator, Adobe Premier, Adobe Photoshop, Adobe InDesign etc.

Good command of both written and spoken English.

PERSONAL OUTLOOK:

A positive, flexible, ‘can do’ attitude to professional duties.

A genuine love for working in an education environment.

Excellent standards of personal presentation.

An appreciation of the importance of regular attendance and punctuality.

Enjoyment of working in a positive, collaborative team environment with the values of honesty, integrity and mutual support at the core.

An enthusiasm for engaging with diverse cultures tempered only with high levels of patience and adaptability.

Strong multi-tasker with attention to detail, eager to learn and willing to take responsibility.

A growth mindset.