Marketing Management Trainee

Job Description

1. TikTok Channel Management
-Manage and grow the TikTok account for assigned brand.
-Analyse market trends, customer behaviour, and competitor marketing strategies to identify growth opportunities.
-Develop and implement content strategies to increase engagement, followers, and brand awareness.
-Plan and execute content calendars, including videos, livestreams, and product features.
-Monitor performance metrics and optimize content to maximize reach and conversions.

2. TikTok Shop Launch & Operations
-Lead the end-to-end setup and launch of the TikTok Shop.
-Manage product listings, visuals, descriptions, and pricing for products.
-Oversee inventory management to ensure stock availability and timely replenishment.
-Monitor sales transactions and coordinate order fulfilment for products.

3. Marketing Campaigns & Promotions
-Plan and execute campaigns, flash sales, and digital marketing promotions.
-Coordinate livestreams, influencer collaborations, and other promotional activations for products.
-Analyse digital marketing campaign performance and track key metrics such as conversion rate, engagement, and ROI.

4. Coordination & Reporting
-Liaise with cross-functional teams (sales, operations, marketing) to align marketing initiatives with product goals.
-Prepare regular performance reports on assigned brand’s TikTok Shop sales performance, and marketing campaign effectiveness.
-Identify opportunities to improve customer engagement and conversion rates for products.

Requirement
-Bachelor’s degree in Marketing or Business Administration related education background.
-Strong interest in digital marketing and e-commerce.
-Excellent coordination, communication, and analytical skills.
-Proactive, self-driven, and results-oriented mindset.