Marketing Senior Executive (Digital Marketing & E-Commerce)

Key Responsibilities:
1. Digital Marketing Strategy & Execution
Develop and implement integrated digital marketing campaigns across channels (social media, search, display, email).

Manage paid advertising campaigns (e.g., Google Ads, Meta Ads) to achieve ROI targets.

Plan and execute content strategies aligned with brand positioning.

Monitor campaign performance and optimize based on analytics.

2. E-Commerce Management
Oversee daily operations of e-commerce platforms (website, marketplaces like Shopee, Lazada, etc.).

Ensure product listings are accurate, optimized, and up to date.

Manage promotions, pricing strategies, and online merchandising.

Coordinate with logistics and customer service teams for smooth order fulfillment.

3. Performance Marketing & Analytics
Track KPIs such as traffic, conversion rate, CAC, and ROI.

Use tools like Google Analytics, Meta Business Suite, etc., to analyze performance.

Generate reports and actionable insights to improve campaigns and sales.

4. SEO & Content Optimization
Conduct keyword research and implement SEO best practices.

Optimize website content, landing pages, and product descriptions.

Collaborate with content creators/designers for engaging digital assets.

5. Social Media & Community Management
Manage brand presence across social media platforms.

Plan content calendars and oversee posting schedules.

Engage with customers and respond to inquiries/comments.

6. Collaboration & Coordination
Work closely with internal teams (sales, design, product) and external agencies.

Coordinate marketing campaigns with product launches and promotions.



We are looking for:
Bachelor’s degree in Marketing, Business, Communications, or related field.

3–5 years of experience in digital marketing and/or e-commerce.

Strong knowledge of digital marketing channels.

Experience managing e-commerce platforms (e.g., Shopify, Tiktok, Shopee, Lazada).

Proficiency in analytics tools (e.g., Google Analytics, Google Ads).

Excellent communication, project management, and analytical skills.