Marketing Specialist (Digital Marketing & E-Commerce) - Taman Desa

Key Responsibilities

E-commerce Platform Management
- Manage and maintain product listings on Shopify, TikTok Shop, Shopee, Lazada, and other e-commerce platforms
- Ensure product information, pricing, images, and descriptions are accurate and up to date
- Optimise product pages and landing pages to improve conversion, user experience, and customer trust
- Plan and execute seasonal campaigns, promotions, flash sales, and key campaign events

Paid Media & Performance Marketing
- Plan, execute, and optimise paid campaigns across TikTok Ads, Meta Ads (Facebook & Instagram), and Google Ads
- Manage media budgets and allocate spend across platforms to maximise ROI
- Conduct A/B testing on creatives, audiences, and messaging
- Continuously optimise campaigns to improve ROAS, CPA, CTR, and conversion rates
- Collaborate with content and creative teams to enhance ad performance

Campaign Execution & Promotions
- Coordinate pricing, vouchers, bundles, and campaign mechanics for all online channels
- Ensure campaigns and promotions are correctly set up, launched on time, and monitored
- Track campaign performance, identify opportunities, and propose improvements

Data Analysis & Optimisation
- Analyse customer behaviour and sales performance across all platforms
- Monitor traffic, conversion rates, sales trends, and key metrics to identify patterns and gaps
- Translate insights into actionable strategies for listings, campaigns, website optimisation, and budget allocation
- Prepare weekly and monthly performance reports with clear recommendations

Coordination & Operational Support
- Work closely with operations and inventory teams to ensure stock availability and smooth order fulfilment
- Coordinate with marketing, content, and design teams for visuals, promotional assets, and product launches
- Support initiatives to increase repeat purchases, basket size, and customer loyalty

Requirements
- 2–5 years of experience in digital marketing and/or e-commerce operations
- Hands-on experience with Shopify, TikTok Shop, Shopee, Lazada, and paid media platforms
- Strong understanding of online selling mechanics, promotions, and campaign execution
- Analytical mindset with experience in data-driven decision-making and performance optimisation
- Able to manage multiple tasks in a fast-paced, deadline-driven environment
- Proficient in English and Mandarin, as you need to communicate with mostly Mandarin- speaking team member. Malay is a plus
- Experience in FMCG, baby products, or consumer goods
- Familiarity with e-commerce dashboards, seller centre tools, or digital marketing platforms
- Experience working during major campaign periods (e.g., 11.11, 12.12, or double-digit sales events)
- Knowledge of SEO, SEM, or basic digital marketing analytics