Performance Marketing Specialist

Campaign Management and Execution (50%)
-You will personally manage 15-20 lead generation marketing campaigns.
-Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
-Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc
-Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
-Perform effective split testing by creating contents that will engage and drive results
-Thoroughly review all outputs to ensure accuracy, quality, and best practice
-Assist in the onboarding of a new client when necessary

Investigation & Reporting (30%)
-Proactively monitor and communicate campaign performance to immediate stakeholders
-Assess, investigate, and resolve campaign issues and poor performance
-Produce insightful reports (ad hoc and scheduled) for the allocated channels
-Initiate discussions with managers on growth strategies
-Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
-Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
-Reach out to senior support immediately and proactively when across arduous issues

Client Communication & Team Management (20%)
-Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
-Working with sales team to educate them on marketing funnel expertise and expectation management


Personal requirement
-2-3 years paid social and/or paid search campaign management experience with an agency.
-Have a proven track record with getting leads for over 10 SME industries. (please share your portfolio)
-Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
-Proficient in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Search Console, Looker Studio and etc.