Performance Marketing Specialist

Position Overview:

Vuly Play is seeking a skilled Performance Marketing Specialist to join our satellite team in Kuala Lumpur. In this role, you'll play a crucial part in driving the success of our performance marketing strategies through data-driven optimisation and innovative campaign management.You will work closely with our global marketing team to execute regional strategies that scale our digital footprint.



Key responsibilities include campaign management, budget management, brand building and more. You'll collaborate with a creative team, leverage cutting-edge tools, and drive measurable growth for a leading brand in outdoor play equipment.



If you're passionate about performance marketing at a global scale, join us to help shape our online presence and global impact!

Key Responsibilities:

Campaign Management:

Design, execute, and manage end-to-end performance marketing campaigns across Google, Meta, Bing, TikTok, Pinterest, Reddit and more in multiple regions.

Brand Integrity & Awareness:

Drive brand growth by balancing high-conversion tactics with upper-funnel awareness campaigns, ensuring that every performance touchpoint reinforces the company’s identity and long-term value.

Optimization & Scaling:

Continually monitor and optimize campaigns for key performance metrics including ROAS, CPC, Impr. Share and conversion rates.

A/B Testing:

Develop and implement rigorous testing frameworks for ad copy, creative assets, and landing pages to improve funnel efficiency.

Budget Management:

Manage monthly advertising budgets effectively, ensuring optimal allocation across channels to achieve growth targets.

Data Analysis & Reporting:

Create and maintain weekly/monthly performance reports, providing actionable insights and "so-what" analysis to stakeholders.

Cross-functional Collaboration:

Work with our global Digital Marketing team to ensure ads efficiency and with the Design team to brief high-performing creatives.



Requirements:

Experience: 3-5 years of hands-on experience in performance marketing, with a proven track record of delivering measurable results.

Technical Skills: Deep expertise in Google Ads (Search, Display, Video, PMax) and Meta Ads Manager. Familiarity with Google Analytics 4 (GA4) and GTM.

LLM Knowledge: Understanding of LLM-based search and strategies for optimizing content for AI-driven platforms.

Analytical Mindset: Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

Adaptability: Up-to-date with the latest trends and changes in performance marketing space.

Communication: Excellent written and verbal communication skills in English; ability to present complex data in a simple, digestible format.



Preferred Qualifications:

Industry Experience: Previous experience in the e-commerce or DTC industry.

Tool-Stack: Experience with advanced tools like SEMrush, BI tools (Looker, PowerBI) is highly desirable

Creative Intuition: A basic understanding of UX/UI principles and what makes an ad "scroll-stopping."

What We Offer:

Competitive salary package.

Opportunity to shape the performance marketing strategy of a global brand.

A collaborative and innovative work environment.

Career development opportunities in a cutting-edge field.