Product Executive

Duties and Responsibilities

 Ensure packaging, merchandise, outlet-facing collaterals and other physical brand assets are aligned with the Company’s approved brand identity, visual standards and overall brand direction.
 Brief designers, manage design revisions, review and prepare mock-ups for the Product Manager's approval, and coordinate with print and packaging vendors from the initial concept through to final production.
 Plan, source, and coordinate branded merchandise, including seasonal gifts, collaborations, and giveaways, in alignment with the overall launch plan, brand direction and approved budget.
 Handle new or brand-sensitive visual requirements for outlets, including displays, festive decorations, posters, and price tag designs. (Note: Once approved, routine reprinting and restocking will be handled independently by the outlets).
 Coordinate the readiness of outlet-facing collaterals and other physical brand assets for each product launch, ensuring they are approved, produced, delivered and ready on time. (Note: Physical installation remains with Outlet Operations). 
 Monitor production timelines and quality of packaging, merchandise and other physical brand assets, ensuring they meet approved standards and launch deadlines.  
 Work closely with the product creation counterpart to ensure the physical and complementary brand elements are developed and ready alongside the edible product for each launch. 
 Manage day-to-day project coordination across both brands, ensuring key milestones and  brand-sensitive decisions are aligned.
 Provide operational backup to the Product team when required, particularly during peak weeks or overlapping launches, including support with R&D liaison and tasting coordination. 
 Monitor customer feedback and operational reports regarding packaging functionality and merchandise performance, provide observations to management for evaluation and improvement.
 Work closely with cross-functional teams to support brand-related projects and ensure smooth execution across departments.  
 Undertake other ad-hoc duties and responsibilities as assigned by management.

Requirements

 A background in Graphic Design, Visual Communication, Packaging Design, Branding or a related field is preferred. 
 Proven experience in brand execution, creative operations, packaging, print production, product coordination or a related role; F&B experience is an advantage.
 Strong understanding of the design-to-print and production process, including mock-ups, materials, specifications and print/vendor management. 
 Excellent project management and organisational skills, with the ability to manage multiple tasks and strict launch deadlines simultaneously. 
 Strong eye for brand aesthetics, visual consistency and attention to detail.
 Strong communication, coordination and vendor management skills.
 Positive, adaptable and proactive, with a willingness to handle both creative and operational responsibilities.