Product Manager - FMCG

About the Job

About the Job

Job Title: Product Manager (Mandarin-Speaking) – Independent Contractor
Location: Remote (with flexibility to collaborate across time zones)
Employment Type: Independent Contractor

About the Role:

We are seeking a results-driven Product Manager (Mandarin-speaking) to support strategic product initiatives across our portfolio. This role is ideal for a seasoned contractor with strong expertise in market research & insights, data analytics, product portfolio optimization, new product marketing, and new product development (NPD). You will work cross-functionally with global and regional teams to guide data-driven product decisions and ensure successful market entry strategies for innovative products.

Key Responsibilities:

Market Research & Insights:

Conduct and synthesize market research to identify emerging trends, consumer needs, and competitor activity.

Leverage both qualitative and quantitative insights to influence product strategy and positioning.

Prepare and deliver actionable insights reports tailored to stakeholders across business functions.

Data Analytics:

Utilize data tools to analyze sales trends, product performance, and consumer behavior.

Drive evidence-based decision-making through dashboards, forecasts, and scenario modeling.

Present findings and recommendations clearly and persuasively to both technical and non-technical audiences.

Product Portfolio Optimization:

Evaluate and optimize existing product portfolio to align with evolving market dynamics and profitability goals.

Develop rationalization strategies for underperforming SKUs and expansion plans for high-growth categories.

Partner with sales, finance, and marketing teams to drive holistic portfolio decisions.

Marketing of New Products:

Collaborate with the marketing team to develop go-to-market strategies for new product launches.

Define value propositions, key messaging, and customer segments for each product launch.

Support marketing efforts with data-driven insights, competitive intelligence, and launch performance analysis.

New Product Development (NPD):

Manage the product development lifecycle from ideation to commercialization.

Lead cross-functional project teams including R&D, design, marketing, and supply chain.

Ensure products meet consumer needs, quality standards, and business objectives.

Qualifications:

Proven experience (5+ years) in product management, market insights, and data analytics.

Fluent in Mandarin; proficient in English (written and spoken).

Strong knowledge of Chinese consumer behavior and market dynamics.

Experience in consumer goods, retail, or related industries is preferred.

Proficiency in tools like Excel, Power BI, Tableau, or similar analytics platforms.

Familiarity with NPD frameworks, Agile methodology, and project management tools.

Strong communication, stakeholder engagement, and storytelling skills.

Ability to work independently and thrive in a fast-paced, multicultural environment.


Contract Details:

Type: Independent Contractor

Compensation: Competitive and commensurate with experience.

Reporting To: Product Manager & CEO.

To Apply:
Please submit your CV, a brief portfolio or case study demonstrating your past work in product management or market research