Product Marketing Manager

Job Purpose:

Job Summary: The Product & Marketing Manager is responsible for overseeing the development, promotion, and lifecycle management of a company's product portfolio. This role involves strategic planning, market analysis, and cross-functional collaboration to drive product success and market growth in Retail, Residential New Build and Commercial projects.

Job Responsibilities:

Product Management:

Develop and manage product strategies, roadmaps, and lifecycle management.

Identify and drive product innovation initiatives to materialize new product ideas and enhancement projects for existing products.

Define product specifications and design requirements to address country-specific demands effectively.

Compile, manage, and maintain comprehensive product specifications and data.

Develop and document unique selling propositions (USP) for each product to ensure market readiness for launch.

Marketing Management:

Develop and execute comprehensive marketing plans and strategies.

Develop and implement integrated marketing and communication strategies for both online e-commerce platforms and offline activation events.

Plan and manage the annual marketing budget to drive brand awareness, market differentiation, and clear product positioning, ensuring alignment with the annual plan.

Oversee branding, positioning, and messaging for the product portfolio.

Plan and manage product launches, promotions, and marketing campaigns.

Serve as a brand guardian, ensuring full compliance with global and local brand guidelines across all marketing activities and materials.

Develop new or adapt regional communication strategies to support the successful launch of each new product.

Develop and execute digital marketing activities, including website updates and social media campaigns, ensuring a consistent message aligned with regional directives.

Sales Enablement:

Collaborate with sales teams to provide training, tools, and resources for effective selling.

Develop sales presentations, product demos, and competitive analysis reports.

Develop and implement comprehensive knowledge-building training programs, including the creation of training materials and sales tools.

Ensure the sales team is well-equipped with the necessary knowledge and resources to effectively penetrate the market.

Support the creation of pricing strategies and promotional programs.

Data Analysis & Reporting:

Analyze market data, sales performance, and customer feedback to inform strategies.

Prepare regular reports on product performance, market trends, and campaign ROI.

Consolidate a database of product quality certifications.

Obtain certification data from manufacturers and compile all local testing and certification qualifications for reference and compliance.

Competitive Analysis & Strategy:

Acquire and leverage competitive intelligence around relevant product categories.

Recommend strategies to capitalize on organizational strengths in the competitive landscape.

Monitor and consolidate competitor profiles and activities across various markets to identify trends and strategic opportunities.

Collaboration & Leadership:

Act as a liaison between cross-functional teams, including sales, R&D, and operations.

Develop strong relationships and collaborate closely with other Heads of Departments (HODs) to ensure consistency and alignment in country and GCSEA-level strategies.

Lead cross-departmental meetings to ensure alignment on product and marketing strategies.

Encourage and facilitate cross-functional and organizational knowledge building, networking, and the exchange of information to drive continuous improvement and innovation.

Job Requirements:

Bachelor’s degree in Marketing, Business Administration, or related field.

5-8 years of experience in product and marketing management roles. Strong understanding of market research, product lifecycle management, and digital marketing. Excellent communication, presentation, and project management skills. Ability to think strategically and execute with attention to detail.

Strong strategic and execution skills with solid experience in market research, product lifecycle management, digital marketing, and project delivery.

Creative, analytical, and influential communicator with strong presentation, interpersonal skills, and the ability to collaborate effectively across functions and markets.

Results‑driven and adaptable self‑starter who thrives in fast‑paced environments, manages multiple priorities under pressure, and is proficient in MS Office.