Retail Marketing Senior Manager

Key Responsibilities
Retail Marketing Strategy & Planning
Develop and execute retail marketing strategies aligned with overall business objectives

Plan and manage seasonal campaigns, promotions, and product launches across all retail outlets

Analyze market trends, competitors, and customer behavior to refine marketing approaches

Ensure consistent brand presentation across all retail channels

Campaign Execution & Retail Activation
Oversee end-to-end campaign execution from planning to rollout

Ensure timely and effective implementation of marketing initiatives across all stores

Work closely with Retail Operations and VM teams to ensure strong on-ground execution

Drive creative retail activations to increase store traffic and customer engagement

In-Store Experience & Visual Communication
Collaborate with VM team to enhance store layout, displays, and customer journey

Ensure all POSM and promotional materials are aligned with campaign objectives and brand standards

Continuously improve in-store experience to support conversion and sales

Brand Principal Management
Act as the key liaison between the company and brand principals

Align brand strategies with retail marketing direction and business goals

Ensure all marketing executions adhere to brand guidelines

Support co-marketing initiatives and collaborations with brand partners

Content & Copywriting Oversight
Lead and guide the copywriting direction across all marketing channels

Ensure consistent tone of voice and messaging aligned with brand positioning

Review and approve campaign messaging, promotional materials, and in-store communications

Work closely with design and digital teams for cohesive storytelling

Cross-Functional Collaboration
Collaborate with Retail Operations, VM, E-commerce, and Merchandising teams

Ensure alignment between offline and online marketing initiatives

Support product launches with integrated marketing plans

Budget Management
Manage and allocate marketing budgets effectively

Monitor spending to ensure efficiency and alignment with campaign priorities

Team Leadership
Lead, mentor, and develop the retail marketing team, including brand principals and copywriter

Set clear expectations and ensure alignment with company direction

Foster a collaborative, proactive, and performance-driven team culture

Requirements
Bachelor’s Degree in Marketing, Business, or related field

Minimum 6–8 years of experience in retail marketing, with managerial experience

Strong understanding of retail environment, customer behavior, and in-store marketing strategies

Experience managing brand principals or external stakeholders is an advantage

Excellent communication, leadership, and stakeholder management skills

Strong planning and execution capabilities