SALES & MARKETING ASSISTANT

Job Summary

The Marketing Executive is responsible for promoting the college’s programmes, increasing student enrolment, and supporting marketing campaigns both online and offline. This role focuses on student recruitment, branding, and engagement with schools, agents, and the public.

Responsibilities
1. Student Recruitment
Promote college diploma/degree programmes to prospective students
Handle enquiries via WhatsApp, calls, social media, and walk-ins
Conduct counselling sessions for students and parents
Follow up leads until enrolment is completed

2. Marketing & Promotion
Assist in planning and executing marketing campaigns
Support roadshows, education fairs, school visits, and exhibitions
Distribute marketing materials (brochures, posters, digital content)
Work with team on branding activities and awareness campaigns

3. Digital Marketing Support
Manage basic social media updates (Facebook, Instagram, TikTok, etc.)
Respond to messages and comments online
Assist in content creation (simple posters, captions, videos)

4. Relationship Building
Build and maintain relationships with schools, agents, and partners
Support collaboration with education counsellors and stakeholders

5. Reporting & Administration
Maintain lead tracking and student database
Prepare weekly/monthly recruitment reports
Achieve monthly enrolment targets set by management

Requirements
Minimum SPM / Diploma in Marketing, Business, or related field
Good communication skills in English & Bahasa Malaysia
Good in all Social Media Platforms
Skillful in editing using Canva, CapCut and/or other editing apps