Senior Brand Manager - AMENA

This is a high-impact regional marketing role, working in close partnership with the Regional
Marketing Director, AMENA to lead brand strategy and execution for Skincare and Feminine
care portfolio across the AMENA region with particular focus on Southeast Asia and the Middle
East.
The role includes identifying and evaluating portfolio gaps and developing launch strategies
and plans, and to specifically drive digital marketing strategy and ensure executional
optimisation for the assigned brands. Additionally, this role will support the improvement of inmarket digital and eCommerce capabilities through the sharing of best practice and training
programs across the AMENA region.
Key Responsibilities
Deliver financial targets including gross sales and EBITA for the assigned brands for the
Skin care and Feminine care portfolio across the AMENA region.
Support the development and execution of brand plans to meet the growth and financial
targets for the signed portfolio.
Ensure a consumer centric mindset is at the forefront of all brand activity, with the
identification and development of compelling consumer insights
Lead the regional digital marketing strategy, execution and evaluation with the intent to
optimise brand assets and performance.
Leverage appropriate platform analytics to evaluate and validate digital marketing
performance.
Champion adoption of AI-powered tools across marketing workflows — from content
creation and trend analysis to performance optimisation and reporting.
Partner with cross-functional groups to ensure that there is consistency of professional
business strategies and regulatory compliance of all advertising and promotional materials
Lead, direct and control marketing policies, programs and activities ensuring that they
comply with marketing codes, regulations and standards to protect the company’s
reputation.
Monitor, analyse and evaluate market trends and competitor activity to identify market
opportunities, adjusting marketing strategy and plans to meet changing markets