Senior Customer Marketing Specialist

Key Responsibilities

Digital Marketing & Demand Generation

Plan and execute paid campaigns across Google Ads (Search, Display, Hybrid) and LinkedIn.

Optimize campaigns through persona targeting, A/B testing, and performance tracking.

Drive lead generation, nurturing, and pipeline conversion.

Collaborate on content and landing pages aligned to customer personas.



Account-Based Marketing (ABM)

Develop and execute ABM programs for strategic accounts.

Create personalized campaigns to drive engagement and pipeline.

Track account engagement and ROI.



Event Marketing & Execution

Plan and execute customer and industry events (trade shows, conferences, webinars).

Manage event logistics, vendors, and booth execution.

Integrate digital campaigns with events to maximize ROI.



Sales Collaboration

Partner with sales teams to align campaigns with revenue goals.

Ensure effective lead handoff and follow-up.

Support sales with insights, leads, and marketing collateral.



Performance & Analytics

Track campaign performance, ROI, and pipeline impact.

Build reports on leads, conversions, and efficiency.

Drive data-driven optimization of all marketing activities.



Qualifications

7–12 years in B2B marketing, with strong digital focus.

Hands-on experience with Google Ads and LinkedIn Campaign Manager.

Experience in ABM strategy and execution.

Familiarity with marketing automation (Marketo/HubSpot) and CRM (Salesforce).

Experience in event marketing and cross-functional collaboration.