Senior Digital Marketing Executive (Social Media / SEO / SEM / Branding)

Social Media Marketing
Manage and grow IrisPro's presence across:

• TikTok
• XiaoHongShu (RED)
• Facebook
• Instagram

Responsibilities include:
-Content strategy and storytelling
-Social media campaigns and advertisements
-Influencer collaboration
-Community engagement and follower growth

Digital Marketing Strategy
-Develop and execute integrated digital marketing campaigns
-Strengthen IrisPro brand positioning and market awareness
-Generate high-quality sales leads through digital channels

SEO & SEM
-Manage Google Ads, Meta Ads, and search marketing campaigns
-Optimize SEO strategy to improve search ranking
-Increase organic traffic and website visibility

Website & Conversion Optimization
-Manage website development and landing pages
-Improve conversion rate and lead generation
-Ensure the website communicates IrisPro brand values and product advantages

Marketing Leadership
-Coordinate with designers, content creators, and the marketing team
-Work closely with external digital marketing agencies
-Monitor marketing performance and optimize campaigns

What We Are Looking For
-Minimum 3–5 years of experience in digital marketing
-Strong experience managing social media marketing campaigns
-Familiar with TikTok, XiaoHongShu, Facebook & Instagram marketing
-Experience with SEO, Google Ads, and Meta Ads
-Experience in website management or CMS
-Strong analytical and creative thinking skills

Preferred:
-Experience in branding or lifestyle products
-Experience in influencer marketing