Senior Digital Marketing Executive

Key Responsibilities
-Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
-Develop and manage content strategy across all digital platforms.
-Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
-Optimize content for the website and social networking channels such as Facebook, Instagram, LinkedIn, TikTok, and Google.
-Identify trends and insights, and optimize performance based on data-driven decisions.
-Collaborate with internal teams to create landing pages and optimize user experience.
-Manage paid advertising (Google Ads, Facebook Ads, etc.) and ensure proper budget allocation.
-Conduct market research and analyze customer behavior to enhance engagement.
-Maintain up-to-date knowledge of the latest digital marketing trends and best practices.

Requirements
-Minimum 2 years of hands-on experience in digital marketing or a related role.
-Bachelor's Degree/Diploma in Marketing, Business, Communications, or a related field.
-Proven experience in managing and executing successful digital campaigns.
-Strong knowledge of SEO, SEM, Google Analytics, Facebook Ads Manager, and other relevant digital tools.
-Proficient in content creation, copywriting, and social media marketing.
-Creative, analytical, and detail-oriented with strong problem-solving skills.
-Excellent communication and interpersonal skills.