Senior Executive, Digital Marketing

KEY RESPONSIBILITIES

1. Digital Marketing Strategy and Campaign Management

To Plan, execute, and optimize digital marketing campaigns for residential property projects.
Manage advertising across Meta (Facebook & Instagram), Google, YouTube, and other digital platforms.
Develop campaign strategies for project launches and marketing initiatives aligned with business goals.
Monitor campaign performance, lead quality, and ROI to ensure effectiveness and efficiency.
Manage digital marketing budgets and ensure smooth campaign execution.
2. Lead Generation and Sales Support

Drive qualified lead generation through targeted digital marketing initiatives.
Monitor lead performance and collaborate closely with the Sales team to improve lead conversion and achieve sales targets.
Track customer acquisition trends and recommend improvements based on campaign insights and market performance.
3. Content, Website and Social Media Management

Plan and manage digital content across websites, landing pages, and social media platforms.
Ensure consistent brand messaging across all digital channels.
Maintain and optimize project websites and landing pages to improve user experience and conversions.
Implement SEO best practices to improve website visibility and organic search performance.
4. Analytics and Performance Reporting

Campaign performance
Lead tracking and CRM monitoring
Lead conversion analysis
Market trends and competitor insights
Reporting to management
5. Cross-Functional Collaboration

Collaborate with internal teams including Sales, IT, and Project departments to ensure marketing activities are aligned with business and project objectives.
Ensure marketing materials and execution are aligned with project requirements and
timelines.
REQUIRED QUALIFICATIONS & EXPERIENCE

Degree in Marketing, Digital Marketing, Mass Communication, Business, or related field.
Minimum 4–6 years of experience in digital marketing.
Experience in property development (landed & high-rise) will be highly advantageous.
Strong knowledge of Meta Ads, Google Ads, SEO, and digital analytics tools.
Data-driven mindset with strong analytical skills.
Strong communication and stakeholder management skills.
Able to manage multiple projects in a fast-paced environment.
WHY JOIN US?

Be part of exciting residential property developments.
Work on end-to-end digital campaigns that drive real sales impact.
Collaborative and dynamic marketing environment.
Opportunity to grow in a fast-moving property industry.