SENIOR EXECUTIVE PUBLIC RELATIONS

Job Description


Develop and execute public relations strategies and campaign plans for clients.
Draft press releases, media invitations, speeches, briefing documents, proposals, reports, and other PR materials.
Build and maintain strong relationships with media, journalists, editors, influencers, clients, and business partners.
Pitch stories and secure media coverage across print, online, broadcast, and digital platforms.
Coordinate and manage media events, press conferences, product launches, interviews, and client activations.
Liaise with clients to understand their objectives, provide updates, and ensure smooth execution of campaigns.
Monitor media coverage and prepare coverage reports, PR value reports, and campaign summaries.
Support crisis communication, issue management, and reputation management activities when required.
Conduct research on industry trends, competitors, media angles, and communication opportunities.
Manage project timelines, deliverables, budgets, and vendors where necessary.
Guide junior team members, interns, or executives on PR tasks and campaign execution.
Ensure all communications materials are accurate, professional, and aligned with client or company branding.
Job Requirements
Bachelor’s degree in Public Relations, Mass Communication, Marketing, Journalism, Business, or a related field.
Minimum 3–5 years of experience in public relations, corporate communications, media relations, or agency/client servicing.
Strong written and verbal communication skills in English and Bahasa Malaysia.
Proven experience in drafting press releases, media pitches, speeches, briefing documents, and communication plans.
Established media network and good understanding of Malaysia’s media landscape.
Ability to manage client accounts, timelines, deliverables, and reporting independently.
Strong interpersonal skills with the ability to build relationships with clients, media, influencers, stakeholders, and internal teams.
Experience in planning and executing PR campaigns, media events, launches, press conferences, and brand activations.
Good crisis communication, issue management, and problem-solving skills.
Able to work under pressure, manage multiple projects, and meet tight deadlines.
Strong attention to detail, organisational skills, and follow-through.
Familiarity with social media, digital PR, influencer engagement, and content planning is an added advantage.
Leadership skills with the ability to guide junior team members or interns.
Proficient in Microsoft Office, Google Workspace, and basic media monitoring/reporting tools.
Possess a proactive attitude, professional maturity, and confidence in client-facing situations.