Senior Executive/Assistant Manager, Product Marketing (Consumer Electronics)

Product Planning

To develop pipeline plan, coordination and execution of the plan in the assigned product and location

Manage the overall product line life cycle and overall stock aging status

Create and enhance the values of products, accessories, content, and services of products

Ability to execute AP2 forecast and product analysis

Revenue, pricing, and profitability forecast for new products

Market Research

Conduct consumer/market research by maintaining an understanding of the market landscape, customer requirements, and mapping of competition activities

Responsible for analyzing market trends and data using internal and external secondary research and hands-on primary research to provide perspective to influence the portfolio of products and launches

Able to identify product gaps and business opportunities

Business Management

Manage phase-in and out, monitor performance, and make adjustments to product plans based on results

Responsible for setting business sales targets and forecasting sales

Consolidate sales, retail plan, and functional plan for new initiatives

Liaise with cross functions, including Corporate Marketing, Retail Marketing, Finance, Supply Chain, and be the point of contact to HQ

Lead product launch brief before new product launches

Conduct periodic product training for relevant parties

Lead the development of a yearly business management plan

Administration

Prepare and circulate information regarding the competition’s new product launches and product benchmark against the competitor’s product range line-up

Responsible for tracking and reporting the performance of key product launches

SCM/MCS coordination and operation



Requirements:

Candidate must possess a Degree/Diploma in Marketing or equivalent

Minimum 6 years of working experience in product marketing is required for this position

Good presentation skills, Analytical & Team Player

Strong communication skills and able to articulate well in any form of communication

Strong team player

Able to work in a fast-paced environment and agile

Can take on work pressure and is able to tolerate stress levels