Senior Manager, Commercial & Business

JOB PURPOSE

Lead, strategize, and provide direction on the commercial and business initiatives of Petrosains and PETRONAS Twin Towers Visit and its products and services through focused and integrated business development, marketing, sales and retail efforts, and the development of innovative and competitive value propositions in a manner that will optimize the company’s resources and achieve its mission and goals.

KEY ACCOUNTABILITIES

(1) Commercial and Business Analysis

To lead and strategize commercial and business plan, and conduct market research and analysis.
Provide overall strategic direction of Petrosains and Petronas Twin Towers Visit Commercial and Business Development based on in-depth understanding of market dynamics and best practices through creative and innovative solutions, establishment of realistic targets and budget in order to maximize impact on Commercial and Business initiatives whilst adding value and safeguarding company brand, image and reputation.

(2) Business Development

Lead and strategies Petrosains and Petronas Twin Towers Visit business development plans based on market insights and foresights through strategic partnership and sponsorship, the development of new market and enhancement of product offerings in order to increase reach, meet revenue targets and ensure long term business growth and sustainability whilst strengthening branding and positioning.

(3) Promotion Strategies and Revenue, Pricing Strategy

Lead and develop Petrosains and Petronas Twin Towers Visit Promotion strategies based on market insights and key learnings through creative advertising & promotion’s campaigns and cost-effective communication channels in order to position and promote Petrosains and Petronas Twin Towers Visit as a leading brand and reputable science centre in the nation. Lead, develop and establish the revenue and best pricing strategy for products and services for both short and long term to maximize revenue and shareholder value based on consumer and market demand.

(4) Marketing Product and Service Offerings

Lead and develop effective marketing strategies on Petrosains and Petronas Twin Towers Visit product and service offerings based on analysis and in-depth understanding of market trends and visitor’s behavior through smart collaboration and use of relevant best practices in product bundling, segment and loyalty marketing in order to create the best possible value propositions for target markets and ensure targets for visitor number and/or revenue are met whilst building loyalty and enhancing Petrosains’ brand and positioning.

Lead and design conceptualization, development and market of newly rebranded products or services; and to develop and plan effective positioning, messaging and marketing programs to create demand for products and services.

(5) Partnership

Lead, develop and strategize plans to seek sponsorship, donations/funding and manage their requirements and expectations whilst responsible for the corporate account and maintain the good relationship with existing and potential corporate/consumer clients to identify new opportunity; and to develop venue hire initiatives and sponsorship programmes and collaborations with external party.

(6) Retail Business Management

Lead and strategize the retail business plan for Petrosains and PETRONAS Twin Towers Visit based on customer and market analysis in obtaining customer’s insights and identifying opportunities; through product differentiation, cost efficient marketing and enhanced operational efficiency to ultimately drive sales growth and ensure alignment with company goals and objectives.

(7) Commercial Development

Lead and strategize Petrosains and Petronas Twin Towers Commercial plans to drive revenue growth and ensure alignment with overall business objectives.

To carry out presentation/explanation on products and services to prospective corporate/consumer clients; and develop and execute B2B and B2C strategies to grow existing revenue and upsell other product to the corporate/consumer clients whilst ensure sales target is achieved.

QUALIFICATION & EXPERIENCE

· Minimum 15 years of relevant working experience preferably in Marketing and/or Service Industry.

· Degree in Business, Marketing, Mass Communication, Corporate Communications or equivalent combination of education and experience.

· Minimum 5 years of proven direct experience and strong working knowledge in planning and implementation of strategic and tactical marketing initiatives including driving Advertising and Promotion campaigns.

· Must have prior leadership skills and ability to effectively manage competing priorities and tight budgets while maintaining a positive, friendly disposition in a fast-paced, ever-changing environment.

· Excellent oral and written communication skills, with the ability to interact and work effectively across other functional areas (eg. Operations, Programmes, Finance etc) and at varying levels of the organisation.

· Results oriented professional with high degree of initiative.

· Proven ability to identify/define businesses questions and opportunities, and develop relevant strategies based on pro-active customers’ analysis, understanding the dynamics of market segmentation and best market practices.