Senior Marketing Executive

Job Responsibilities:

Partnerships & Marketing Collaborations
-Plan, coordinate and execute partnership and marketing collaboration initiatives to boost brands awareness and enhance customer engagement with a focus on ethical and high-affinity channels.

Retail Marketing & Trade Support
-Collaborate with retail partners to plan and roll out in-store promotions and product education programs.
-Liaise with sales and operations teams for stocks management and POSM requirements to enhance store visibility and merchandising standards.
-Plan, coordinate and execute brand events, roadshows and activations to strengthen consumer engagement and brand visibility.

Creative Development and Marketing Campaigns Execution
-Work with internal creative team and agencies to develop compelling campaign assets including visual content, multimedia creatives and key messaging that aligning with brand objectives.

Digital Marketing & Social Media Management
-Develop and implement content strategies for digital platforms, TikTok and XiaoHongShu (XHS) to drive engagement, reach and conversions.
-Stay on top of social media trends and adapt strategies accordingly to ensure relevance and authenticity.

Market Research & Consumer Insights
-Monitor industry trends, competitor activities and evolving consumer behaviors to refine marketing strategies.
-Translate insights into actionable marketing tactics for improved brand positioning and engagement.

Ad Hoc tasks
-Undertake additional tasks or projects as assigned by the superior to support broader team objectives.


Job Requirements
-Bachelor's degree in Marketing, Communications, Business or a related field.
-Minimum 3 years of relevant experience in marketing, branding or retail marketing. Experience in FMCG, baby care or lifestyle sectors is an added advantage.
-Proven experience in planning, coordinating and executing marketing events with a strong track record of success outcomes.
-Strong organizational and project management skills with the ability to prioritize tasks, manage deadlines and multitasking.
-A team player with good communication and interpersonal skills.
-Poses own transport.