SEO and Public Relations Specialist （中英双语）

Job Summary

We’re looking for a creative and data-driven SEO & Public Relations Specialist to join our marketing team. This role will drive organic traffic through SEO best practices and enhance brand visibility via online PR strategies. Candidates should have solid SEO knowledge, media outreach experience, and a strategic marketing mindset.


Key Responsibilities

Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner.

Analyze site performance with Google Analytics & Search Console; adjust strategies based on insights.

Perform on-page SEO: optimize titles, meta tags, headers, and image alt tags.

Resolve technical SEO issues (site speed, mobile-friendliness, HTTPS, 404s, sitemaps).

Create or edit SEO-optimized content to boost blog quality and organic reach.

Execute link-building strategies to enhance domain authority.

Run site audits and competitor analysis using SEO tools (e.g., Moz, Screaming Frog).

Develop media relations and distribute press releases to boost brand exposure.

Monitor and manage online reputation on platforms like Google and Trustpilot.

Requirements

Bachelor's degree in Marketing, Communications, or a related field (preferred).

2+ years of experience in SEO, content marketing, and online PR.

Proficiency with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.).

Strong communication skills in English and Chinese, with the ability to create and execute high-quality content and media outreach plans for internal and external stakeholders.

Familiar with digital marketing trends; capable of managing multiple projects in a fast-paced environment.