SEO Specialist

Job Description:
We are seeking a detail-oriented and analytical SEO Specialist with at least 1 year of experience in search engine optimization, digital marketing, or content strategy. You will be responsible for improving website visibility, increasing organic traffic, and optimizing content performance across search engines. This role requires strong analytical skills, keyword research expertise, and the ability to collaborate with marketing and content teams to drive measurable results.

Key Responsibilities:
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, landing pages, and metadata for improved search rankings.
• Implement on-page and off-page SEO strategies.
• Monitor website performance using SEO tools and analytics platforms.
• Perform technical SEO audits and recommend improvements.
• Track, analyze, and report SEO performance metrics.
• Collaborate with content and marketing teams to develop SEO-driven content strategies.
• Stay updated with the latest SEO trends, algorithm changes, and best practices.

Requirements:
• Minimum 1 year of experience in SEO, digital marketing, or related field.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Familiar with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
• Basic knowledge of HTML, website structure, and content management systems is an advantage.
• Strong analytical, problem-solving, and organizational skills.
• Able to manage multiple projects and meet deadlines.
• Fluent in Chinese and English (written and spoken).

Plus Skills (Optional):
• Experience with paid search (SEM) or digital advertising campaigns.
• Basic copywriting and content optimization skills.
• Familiarity with WordPress or other CMS platforms.
• Experience in conversion rate optimization (CRO).
• Background in e-commerce SEO is an advantage.

Benefits:
• 5 working days per week (Monday – Friday).
• EPF, SOCSO & EIS provided.
• Performance bonus.
• Good working environment.
• Team building activities and company events.