Social Media Content Creator

Job Scope / Responsibilities
1. Content Creation
Create daily photo and video content for social media.

Produce short-form videos such as TikTok, Instagram Reels, Facebook Reels, and Xiaohongshu content.

Shoot product styling videos, try-on videos, outfit ideas, behind-the-scenes content, and store content.

Assist in creating content for new arrivals, campaigns, festive collections, and promotions.

2. Video Editing
Edit short videos using CapCut, Canva, VN, Adobe Premiere Pro, or similar tools.

Add subtitles, music, transitions, product names, pricing, and call-to-action.

Ensure videos are clear, attractive, and suitable for fashion retail content.

3. Photography & Visual Content
Take product photos, lifestyle photos, store photos, and simple campaign photos.

Ensure content follows brand image and visual direction.

Assist during photoshoots when needed, including styling, preparation, and behind-the-scenes content.

4. Social Media Support
Assist in planning content calendar for Instagram, TikTok, Facebook, and Xiaohongshu.

Post content according to schedule when required.

Monitor comments, trends, and competitor content.

Suggest new content ideas to improve engagement and sales.

5. Fashion Styling
Style outfits for product content, model try-ons, and campaign videos.

Understand fashion trends, colour matching, and women’s apparel styling.

Highlight product details such as fabric, cutting, fit, and styling ideas.

6. Coordination
Work closely with marketing, e-commerce, retail, and warehouse teams.

Coordinate with models, photographers, makeup artists, or external agencies when needed.

Support outlet events, roadshows, new store openings, and seasonal campaigns.

Requirements
Minimum Diploma / Degree in Marketing, Mass Communication, Multimedia, Fashion, Design, or related field.

At least 1–3 years experience in content creation, social media, video editing, or fashion/lifestyle content.

Fresh graduates with strong portfolio may be considered.

Must be familiar with TikTok, Instagram Reels, Facebook, Canva, CapCut.

Basic photography and video shooting skills are required.

Good fashion sense and interest in women’s fashion.

Able to create content independently without waiting for instruction.

Able to work in a fast-paced retail environment.

Experience in fashion, beauty, lifestyle, retail, or e-commerce industry is preferred.