SOCIAL MEDIA MANAGER (IG FB STORIES)

Responsibilities

1. Brand Experience & Aesthetic Control (CORE)
Ensure Instagram feed is:
Clean
Cohesive
Visually aligned with brand identity
Maintain:
Grid harmony
Consistent visual direction
Ensure new visitors can immediately understand:
Brand strength
Past campaigns
Overall positioning
2. Content Posting & Execution
Execute all:
Instagram posts
Instagram Stories
Facebook Stories
Ensure:
Correct timing
Proper format
Zero posting errors
3. Brand Tone & Messaging Control
Ensure all captions:
Match brand voice
Maintain consistency
Communicate:
Emotion + identity (not just information)

4. Story Strategy & Daily Engagement
Manage daily Stories:
Updates
Campaign support
Engagement content

5. Community Management (CRITICAL)
Reply:
All DMs within same day (End-of-Day rule)
Maintain:
Brand tone
Professional interaction

6. Content Mix & Value Creation
Ensure balanced content:
Lifestyle
Educational
Relatable
Avoid:
Over-focus on product or sales