Social Media Plus Digital Marketing Executive

Requirements

Role Description



We’re looking for a Social Media Marketing Executive to join our creative team. This is a full-time position where you’ll be responsible for planning, creating, and managing engaging social media content for multiple brands, while also supporting digital marketing campaigns such as performance marketing and ad management.



You’ll collaborate with designers, copywriters, and performance marketers to deliver high-quality, on-brand content across various platforms — primarily Facebook, Instagram, TikTok, and LinkedIn — and ensure our clients’ social presence drives measurable business results.





Qualification & Skills Required:



Required minimum 1-2 years of experience in relevant fields.
Bachelor's degree, preferably in Advertising, Marketing, Media, Communications, or any related field.
Experience in writing engaging ad copy.
Strong communication skills to collaborate with a cross-functional team.
Able to consistently meet deadlines, multi-tasking and problem-solving with strong attention to detail.
Highly organized with excellent time and project management skills
Strategic thinker and self-starter, specifically in identifying innovative partnerships
Ability to effectively communicate results and insights to team and management
Creative design skill
Able to work independently with minimal supervision
Responsibilities

Key Responsibilities Social Media (Primary Scope)



Develop, plan, and manage monthly content calendars for clients across platforms (Facebook, Instagram, TikTok, LinkedIn, XiaoHongShu, etc.).
Write engaging captions and propose creative concepts aligned with brand identity and campaign goals.
Oversee the creation of static posts, videos, Reels, TikTok content, and other social formats.
Manage community engagement — respond to comments, messages, and inquiries promptly to build relationships and brand trust.
Conduct research on industry trends, competitor activities, and platform updates to keep content relevant and innovative.
Monitor and analyze social media metrics to evaluate performance and identify improvement opportunities.
Coordinate with clients to align social media activities with seasonal, quarterly, and campaign objectives.
Audit and optimize social media accounts to improve audience reach, engagement, and conversions.


Digital Marketing (Secondary Scope)

Support performance marketing campaigns including Meta Ads, TikTok Ads, Google Display/Video, and other paid channels.
Assist in campaign planning, from audience targeting and ad creative briefing to optimization and reporting.
Benefits

Quarterly & Annual performance incentives + Annual company bonus
Additional Benefits

Annual Leave
Medical and Hospitalisation Leave
EPF / SOCSO / PCB
Performance Bonus
Annual Bonus
5 Working Days
Work from Home