Video Content Creator

Key Responsibilities

Plan, script, and produce short-form video content for TikTok and XiaoHongShu, ensuring alignment with brand tone and campaign goals.

Stay updated with current TikTok and XHS trends, sounds, challenges, and algorithm changes, and proactively propose new content ideas.

Film and edit videos using mobile devices or camera equipment, ensuring high-quality visuals and engaging storytelling.

Create both organic content (brand awareness, storytelling, behind-the-scenes, lifestyle) and promotional content (product launches, campaigns, limited-time offers).

Work closely with marketing team to understand campaign objectives and convert them into engaging video concepts.

Coordinate with outlets or on-ground teams for filming arrangements when required.

Manage posting schedules and ensure timely content uploads.

Monitor content performance and provide basic analysis on views, engagement rate, and conversion performance.

Assist in influencer/KOC collaboration content production when needed.

Ensure all content follows brand guidelines and maintains consistent visual identity.



Requirements

At least 1–3 years of experience in TikTok or short-form video content creation.

Strong understanding of TikTok and XiaoHongShu algorithms and content trends.

Skilled in video shooting and editing (CapCut, VN, Premiere Pro, or similar tools).

Confident in appearing on camera (preferred but not mandatory).

Creative thinker with strong storytelling ability.

Able to work independently and deliver content consistently.

Comfortable working in fast-paced environment.



Preferred Qualifications

Experience in F&B or lifestyle brand content creation.

Portfolio of TikTok or XHS content (personal or brand account).

Basic understanding of social media performance metrics.

Experience working with influencers or KOL collaborations.