The biggest lifestyle beauty lounge. INITIA Group sets out to find a consumer service business that is experience-based, differentiated and advantaged, non-seasonal, non-cyclical, highly predictable, has strong senior management, and strong online presence. Initia has been in the beauty industry and has created a series of new concept salons that blend with lifestyle and trends to provide unique and fascinating lounges. Initia is not just doing beauty business alone, but it also has business in the F&B Industry and Art. It has been around for years and it has been working with local and many Korean companies in Singapore and in Malaysia. Our brands : Leekaja Beauty Salon Singapore & Malaysia Walking On Sunshine Singapore & Malaysia You Are My Sunshine Singapore Cote & Mi Nam Hair Salon Singapore Nvisually Hair Academy Singapore Self-Photo Studio Singapore CIVASAN Singapore Lab Space 4 Us Singapore Am I Addicted Singapore F&B Singapore The work of Initia has been successful due to the fact that it has a strong and passionate team. To be specific, it has strong and reliable teams on each outlet, not to mention the Marketing, Human Resources, and Accounting.