Sushi Plus, operated under PLUS GROUP SDN. BHD., is a premier dynamic Japanese dining brand and hospitality management firm, incorporated in late 2021. Strategically headquartered within the professional business hub of Bandar Puteri Puchong, the brand was conceived to redefine the "Affordable Premium" sushi experience for the modern Malaysian palate. The firm specializes in Contemporary Japanese Cuisine, Omakase-Style Retail, and F&B Brand Licensing. Sushi Plus distinguishes itself through its "Freshness First" philosophy—integrating direct-source logistics with innovative culinary techniques to deliver high-quality seafood at competitive price points. Their mission is to "Make Quality Dining Accessible," fostering a community-centric dining environment that balances traditional Zen aesthetics with modern digital convenience. By leveraging the administrative expertise of its parent company, Plus Group, Sushi Plus ensures stringent quality control and operational efficiency across its supply chain. As a rising star in the 2026 F&B landscape, the brand continues to expand its footprint, focusing on sustainable sourcing and tech-driven customer loyalty programs.