Job description:

Responsible for developing and executing integrated marketing and event strategies to build brand awareness, drive engagement, and generate measurable footfall and leads through roadshows, campaigns, and physical events.

This role ensures the brand is consistently positioned as a must-engage experience across media, digital platforms, partnerships, and KOL networks, while translating marketing exposure into real-world attendance, participation, and conversion.



Scope of Responsibility

1. Strategic Planning & Campaign Development

Develop annual and quarterly marketing & event plans aligned with business and growth objectives.

Translate business targets into clear marketing and event objectives (footfall, leads, sales, engagement).

Create integrated marketing calendars covering:

Roadshows & pop-up activations

Seasonal and thematic campaigns

School holidays & public holidays

Festive seasons, product launches, and special events

2. Roadshow, Campaign & Event Management (A–Z)

Lead end-to-end planning and execution of roadshows, campaigns, and physical events, including:

Concept development & positioning

Venue sourcing and feasibility assessment

Budget planning and cost control

Vendor, supplier, and logistics coordination

Timeline and on-ground execution planning

Ensure events are executed on time, within budget, and aligned with brand standards.

Oversee on-site operations, setup, flow, and customer journey during events.

3. Integrated Marketing & Channel Coordination

Lead campaign planning across offline and online channels, from concept to execution timeline.

Coordinate closely with Digital Marketing, Content & Creative, PR & Media teams to ensure cohesive messaging.

Guide content direction for:

Social media

Website and landing pages

Event materials, signage, and on-ground storytelling

Ensure all content supports brand positioning, campaign objectives, and audience engagement.

4. PR, Media & Influencer Engagement

Oversee PR and media strategies to support roadshows and physical campaigns.

Plan and support media events, press previews, FAM trips, and influencer/KOL activations.

Manage relationships with media partners, KOLs, and content creators to amplify campaign reach.

5. Partnerships & External Collaboration

Build and manage strategic partnerships with:

Tourism boards and government agencies

Hotels, malls, property owners, and venue partners

Travel agencies, lifestyle, and cultural organisations

Leverage partnerships to expand reach, co-create events, and optimise campaign impact.

6. Cross-Functional Alignment

Work closely with Sales teams to support group bookings, corporate engagement, and lead conversion from events.

Collaborate with Operations teams to ensure marketing promises are deliverable on the ground.

Align with Customer Service teams to ensure consistent guest experience and messaging before, during, and after events.

7. Team Leadership & Performance Management

Set clear roles, responsibilities, and KPIs for marketing and event teams.

Conduct regular performance reviews, coaching, and capability development.

Foster strong collaboration between Marketing, Sales, and Operations teams.

8. Performance Tracking & Optimisation

Track and analyse campaign and event performance (footfall, leads, engagement, ROI).

Use data and insights to optimise future campaigns and improve execution effectiveness.

Prepare post-event and campaign reports with recommendations for improvement.

Required Experience & Qualifications

3–5 years of experience in marketing, events, or integrated campaign roles.

Strong experience in roadshows, campaigns, or physical event execution.

Background in tourism, hospitality, retail, lifestyle, exhibitions, or F&B is an advantage.

Proven ability to manage integrated marketing campaigns from strategy to execution.

Strong project management and people management skills.

Strategic thinker with hands-on execution capability.

Data-driven and results-oriented.

Excellent communication, coordination, and presentation skills.



Required Experience & Qualifications
3–5 years of experience in marketing, events, or integrated campaign roles.

Strong experience in roadshows, campaigns, or physical event execution.

Background in tourism, hospitality, retail, lifestyle, exhibitions, or F&B is an advantage.

Proven ability to manage integrated marketing campaigns from strategy to execution.

Strong project management and people management skills.

Strategic thinker with hands-on execution capability.

Data-driven and results-oriented.

Excellent communication, coordination, and presentation skills.

Fluent in Mandarin (mandatory); proficiency in English is required. Bahasa Malaysia is an added advantage.