Founded in 2008, JYY Group initially launched Jin Ye Ye, a brand centered around Chinese New Year gifts and hampers, symbolizing prosperity, unity, and cultural heritage. In 2018, the Group expanded with JYNNS, a health and wellness brand inspired by Malaysia's abundant natural resources, offering premium products like bird's nest and stingless bee honey. In 2022, JYY Group acquired Lo Hong Ka, a prestigious heritage brand renowned for bird's nest products, alongside its manufacturing arm, Green Apple, further bolstering production capabilities and ensuring stringent quality control across all product lines.