A store that creates unique value. Daiso's mission is to help customers "find surprise and fun!" "Wow, can I really buy these things at such low prices?!" Customers love searching for unique products here. We offer quality, variety, and uniqueness. That's what we do at Daiso. We create stores that help customers "find surprise and fun" in unparalleled ways. We possess independently developed and extensive product lines; our high-quality products are recognized not only in Japan but globally; and our vast store network enables us to offer low prices. All these elements are crucial to creating stores where customers can find surprise and enjoyment. The result is the Daiso way we have cultivated over the years. Daiso is a place where customers can experience a new kind of value that no existing dollar store can match. By providing this new and unique value and utilizing an advanced system that no one else can offer, we bring joy and surprise to customers worldwide. That's why Daiso exists. business concept A concept that dollar stores can't imitate. New value can be found here. New value that other companies cannot imitate. Daiso stores offer thousands of customers a unique experience of curiosity and enjoyment, ensuring they leave satisfied not only in Japan but now all over the world. Our extensive store network, diverse products, and highly competitive prices consistently satisfy even the most discerning customers. You might wonder what the secret to Daiso's success is in such a demanding business environment. It's something no other company can imitate: our three strengths—quality, variety, and uniqueness—are the pillars of our success. No other company is like this today. The unique business strategy, coupled with delivering new value that brings joy and surprise to customers worldwide, is what keeps Daiso at the forefront of the competition.