Ideallex Sdn Bhd (IDE) Founded in 2004, IDE has a history of nearly 23 years in the water filtration industry. Our goal is to become the most one-stop filtered aquatic products retail store in southern Malaysia. In the past 20 years, the consistent philosophy and efforts of our group have made IDE the premier brand in Johor, southern Malaysia. Our mission is to provide the best filtered aquatic products and services to customers, and get the recognition and demand of customers. IDE is headquartered in Skudai Johor Bahru, with other distribution outlets throughout the Johor Bahru major development area, Including TUN AMINAH, SUTERA MALL, MUTIARA RINI, BUKIT INDAH, DESA TEBRAU, SETIA TROPIKA, BANDAR SERI ALAM and KOTA MASAI. Besides water filtration products, IDE also offers a one-stop shop for commercial and residential pool filtration systems and solar systems.