FIREPITZ GROUP 【About Us】 FirePitz Group is an innovative food and beverage group driven by passion, craftsmanship, and purpose. We build and grow soulful dining and F&B brands that deliver great food, genuine service, and meaningful impact. Website: https://www.firepitzgroup.com/ 【Our Brands】 FirePitz Group operates multiple food and beverage brands, each with its own identity, while sharing the same values and commitment to quality. >>>FirePitz Restaurant An open-flame steakhouse and premium flagship restaurant, known for flame-forward cooking, premium steaks, and memorable dining experiences built on heart, heat, and mastery. >>>Flame & Fern Café A soulful brunch and lifestyle café inspired by nature, greenery, and community. Flame & Fern focuses on great coffee, good food, and creating a warm place for people to connect. >>>The Starter Cafe A handcrafted sourdough bakery café, specialising in artisan breads and baked goods where flavour and craftsmanship come together. >>>Flame & Fern Boost Flame & Fern Boost is FirePitz Group’s sports-lifestyle café concept, located at Johor Bahru’s largest sports hub. It serves the pickleball, badminton, and basketball community with healthy grab-and-go food, including protein bowls, pasta, sandwiches, and panini — designed for active, performance-focused lifestyles. >>>FirePitz Creations FirePitz Creations is the Group’s centralised production and innovation hub, supporting all outlets with quality control, product development, and operational efficiency.