THE HIJAB CO was founded by Datin Noor Hayati Kamarzaman together with Dato Zaidi Aziz in 2016. In the beginning, all products sold were done on a small scale with children at home and sold to close friends and family before being widely marketed through online businesses. Initially only about 10 hijab patterns and accessories were sold but now more than 50 hijab patterns have been introduced under the THE HIJAB CO THE HIJAB CO is assisted by its own family along with other staff who assist in social media and website to manage orders from customers. In 2019, THE HIJAB CO has moved forward by opening the first the THE HIJAB CO boutique located at No 13A Ground Floor Jalan BRP 6/10 Bukit Rahman Putra Sg Buloh 47000 Selangor. THE HIJAB COtarget to open throughout Malaysia is a total of 15 outlet and target to have a franchise abroad. Now THE HIJAB CO has moved forward in line with its mission and vision.