iFAST Global Hub.ai, formerly known as iFAST Service Centre, initially served as a regional service centre in Malaysia, offering call services, IT application development, and operational support to the Group. Evolving into a global digital hub for the entire iFAST Group, iFAST Global Hub.ai now plays a central role in most of the Group’s business functions. The new digital hub will be focused on utilising advanced technology, particularly Artificial Intelligence (AI), to enhance the Group’s fintech capabilities, bolster its operational efficiency, optimise workflows, and promote scalability.