The Parent Group (M) Sdn. Bhd. is a Malaysian retail and merchandise company incorporated in October 2024 and headquartered in Kuala Lumpur. The company specializes in the retail and wholesale of perfumery, beauty, and toiletry products, including miniatures and sample‑size branded cosmetics and fragrances. It also engages in the import and export of perfumes and related cosmetic preparations. The Parent Group focuses on providing consumers with accessible beauty products in smaller formats to encourage trial and repeat purchase, catering especially to skincare and fragrance enthusiasts