B&C Apparel Sdn. Bhd., incorporated in 2017 and popularly known by its brand name Bra & Cotton (B & C), is a premier Malaysian lingerie retailer dedicated to providing high-quality, comfortable, and affordable intimate wear. Founded in 2014 by a team of industry veterans with over 18 years of experience, the company addresses a critical gap in the market: providing the perfect fit for Malaysian women. In 2026, B&C stands as a trusted household name, offering a diverse collection ranging from daily-wear t-shirt bras and maternity wear to sports bras and swimwear. Headquartered in Petaling Jaya, Selangor, the firm excels in combining a personalized fitting experience with modern e-commerce accessibility. Driven by the mission to ensure every woman feels confident in her own skin, B&C Apparel continues to expand its retail footprint across major shopping malls nationwide, solidifying its status as a champion of "comfort-first" fashion in the ASEAN region