Responsibilities

-Formulate, execute, and report on paid advertising campaigns on various platforms including but not limited to Facebook, Instagram, Google & TikTok

-Conduct in-depth monitoring and tracking systems using Google Analytics and Google tag manager
-Reporting on set metrics to generate insights for ads optimization, A/B testing and website improvements

-Be passionate about copywriting. Analyze and optimize copywriting phrases to achieve different marketing objective of company

-Performance marketing copy writing

-Product unique selling proposition copywriting

-Come up with innovative marketing campaign

-Set campaign objectives and performance targets for each major campaign, with rationale, anticipation of results and ROI

-Execute all key aspects of the campaign

-Proven ability to communicate effectively to drive positive outcomes with key stakeholders (especially design team on creatives requirements)

-Foster strong relationships with external stakeholders (i.e Facebook/Google account managers)


Requirements

-Proficient in Facebook Ads platform (>3 years of Experience)

-Proficient in Google Adwords, Google Analytics and Google Tag manager (>1 year of Experience)

-Bachelor's Degree in Business and Marketing, or any relevant course of studies

-At least 3-4 years' experience in digital marketing - preferred to be in performance marketing agency or e-commerce company

-You should have successfully scaled and led result driving marketing campaigns with clear management reporting metrics to measure success

-Thrives in dynamic, uncertain, and fast-moving environments, a hustler

-A strong level of passion to understand thoroughly performance advertisement growth metrics