Business Development Executive (Chinese Yee Mee Market)

Primary Mission

To expand Laksamana Yee Mee sales across Malaysia by developing new wholesalers, distributors, hawker centres, noodle manufacturers, and foodservice operators.

The employee must be willing to relocate temporarily to assigned markets and stay on-site until sales targets and customer base development objectives are achieved.

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Job Scope

Market Expansion
- Develop new Yee Mee customers throughout Malaysia.
- Focus on wholesalers, distributors, hawker centres, kopitiams, food courts and traditional trade.
- Identify new market opportunities and competitor activities.
- Conduct market surveys and collect pricing information.

Business Development
- Open new customer accounts.
- Introduce Laksamana and Jian An Yee Mee products.
- Conduct product presentations and sampling.
- Negotiate trading terms and secure orders.

Territory Development
- Be stationed in assigned markets as directed by Management.
- Employee must be prepared to travel and stay outstation for extended periods, examples: Melaka (1-2 months), Ipoh (1-2 months), Johor, Penang, Kedah, Kuantan, East Malaysia

Reporting
- Daily customer visit report.
- Weekly market development report.
- Competitor pricing report.
- New customer acquisition report.

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Job Requirements

Must Have
- Chinese speaking (Mandarin essential)
- Willing to travel throughout Malaysia
- Possess own transport
- Experience in FMCG, noodles, foodservice, wholesale distribution or traditional trade
- Strong relationship-building skills
- Able to work independently

Preferred
- Existing network of wholesalers
- Experience selling noodles, flour, food ingredients or dry goods
- Experience opening new territories

Monthly KPI
- New customers opened
- Sales volume (carton)
- Sales value (RM)
- Active customers
- New distributor appointments
- Territory growth %