Performance Marketing Specialist

We are looking for a results-driven Performance Marketing Specialist to manage and optimize our paid advertising campaigns across Meta Ads (Facebook & Instagram) and TikTok Ads. You will be responsible for generating quality leads, improving campaign performance, and maximizing advertising efficiency to support our company’s growth in the EV charging and new energy industry.

Key Responsibilities

* Plan, execute, manage, and optimize paid advertising campaigns on Meta Ads and TikTok Ads.
* Manage advertising accounts, campaign structures, budgets, audience targeting, bidding strategies, and ad placements.
* Set up and maintain conversion tracking, pixels, events, and tracking tools to ensure accurate performance measurement.
* Develop strategies to generate quality leads and business opportunities for our EV charging products.
* Monitor and optimize key performance indicators, including cost per lead (CPL), conversion rates, lead quality, and return on ad spend (ROAS), where applicable.
* Analyze campaign data, identify areas for improvement, and provide regular performance reports with actionable recommendations.
* Conduct A/B testing on ad creatives, copywriting, audiences, landing pages, and campaign strategies.
* Collaborate with the sales team to evaluate lead quality and improve the lead conversion process.
* Identify opportunities to scale successful campaigns while maintaining cost efficiency.
* Keep up to date with advertising platform updates, digital marketing trends, and industry best practices.

Job Requirements

* Minimum 2 years of hands-on experience managing Meta Ads and/or TikTok Ads campaigns.
* Proven experience in paid advertising, lead generation, and campaign optimization.
* Strong understanding of advertising analytics, conversion tracking, audience targeting, and performance metrics.
* Experience with Meta Pixel, TikTok Pixel, Google Analytics, Google Tag Manager, or similar tracking tools is an advantage.
* Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
* Able to manage advertising campaigns independently and take ownership of performance results.
* Good communication skills and the ability to work collaboratively with sales and management teams.
* Responsible, proactive, detail-oriented, and willing to work in a fast-growing business environment.

Preferred Qualifications

* Experience in B2B marketing, lead generation, technology, automotive, industrial, or EV-related industries.
* Knowledge of landing page optimization and conversion funnel analysis.
* Ability to demonstrate previous campaign results through case studies or performance reports.

What We Offer

* Opportunity to take ownership of advertising campaigns and directly contribute to business growth.
* Exposure to the rapidly growing EV charging and new energy industry.
* Career development opportunities in an expanding company.
* A results-oriented working environment with opportunities to develop your marketing expertise.

Application: Interested candidates are encouraged to submit their resume and examples of previous advertising campaigns, including advertising budget, leads generated, average CPL, and campaign results, where available.